Welcome to Odd Friendz London ☺︎


Odd Friendz is a London based Streetwear and plushie brand inspired by the Kawaii and Gamer lifestyle. 

Odd Friendz London was founded by Gamer Girl and Streetwear Designer Sophie in the middle of lockdown 2020.

Sophie started streaming video games and art in Lockdown and wanted to combine her passions for: cute characters, video games and streetwear. With the aim to create a positive and inclusive community.


Behind the Odd Friendz


The Odd Friendz are a group of animals that are best friends, each have their own different personality but they come together for their love of video games. Each character is inspired by an endangered animal: Fae and Freya the axolotls, Luna the polar bear and Noodle the sandcat.


As a brand and community Odd Friendz believes in:


1. Being ‘ODD’ we love embracing our weirdness and you should to

2. Following your dreams and passions - Odd Friendz was built on a dream we want our community to always dream big

3. Cute and ethically produced products - All our products are ethically manufactured and designed to be everlastingly cute

4. Promoting diversity and inclusivity 


Join the Odd Friendz community, weird and cute vibes only!